Aqua Insights Japan BOOST UP YOUR STATS: GAMING INNOVATION
According to Statista, Japan’s video game market was valued at an impressive 1.66 trillion yen in 2020, and it is projected to grow beyond 1.9 trillion yen within the next three years. Whether played casually or professionally, video games are no longer just a pastime—they are a serious pursuit.
For professional gamers, much like any other career, having access to the best tools is critical for success. We have already seen this with gaming chairs, as well as specialized peripherals like high-performance monitors, mice, and keyboards designed specifically for gaming.
But what is the next big opportunity to enhance a gamer’s performance? It is food.
INCREASING STAMINA POINTS
In the fast-paced world of gaming, where concentration and endurance are key, food plays an essential role—though it is often overlooked. That is where Nissin’s latest innovation comes in: Gaming Cup Noodles.
As a leader in the instant noodle market, Nissin saw the growing demands of this rapidly expanding audience and responded with a revolutionary twist on their iconic product. Gaming Cup Noodles not only offer convenience but are also formulated to help gamers stay sharp and energized during long gaming sessions.
With gaming culture on the rise, products like this have the potential to become as indispensable to gamers as high-end peripherals and gaming chairs, by providing the fuel needed for top performance.
LEVELING UP
The opportunity for future innovations to make an impact lies in partnering with major e-gaming events such as EVO Japan 2025, which will bring together the world’s top fighting game competitors. Additionally, the highly anticipated ALGS (Apex Legends Global Series) Championship is set to take place in Sapporo in 2025, further cementing Japan’s reputation as a premier hub for global e-sports competitions.
These events provide an ideal platform for gaming-related products like Nissin’s Gaming Cup Noodles to showcase their benefits directly to the engaged and growing e-gaming community.
TEAM-UPS
Brands can unlock new opportunities by launching innovative products tailored to meet the unique demands of gamers. Here are three ideas that could be game-changers:
- Pocari Sweat: Recharge Jelly
Imagine a jelly version of Pocari Sweat, crafted for quick and easy consumption during intense gaming marathons. Just like in games where players need to refill stamina, Pocari Sweat can provide hydration and electrolyte balance without needing to take a break or risk spills. - Power Onigiri
A high-energy onigiri packed with protein-rich fillings like salmon or tuna mayo, combined with brown rice for sustained energy release. Just like how players stock up on essential items to complete in-game quests, Power Onigiri would serve as the real-world equivalent for gamers fueling up before long gaming sessions. Conveniently available at popular chains like 7-11, Family Mart, or Lawson, this snack is the perfect power-up. - Kairo Chill Patches: Stay Cool
A cooling patch reimagined for gamers, designed to be applied to the neck or wrists to prevent overheating during intense gameplay. These patches help maintain focus and comfort, providing a simple but effective way to stay cool and composed in the heat of competition—just like boosting your character’s stats to get that winning edge.
So, would you like to play?